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MARKETING OF MUNICIPAL SPORTS ORGANIZATIONS

Determinants of Participation in Sports Activities The analysis of sports participation can be done using the tools of marketing and in particular the capital, which concerns purchasing behavior. The most important issue is the factors that influence buying behavior. These factors have been grouped into two categories: 1. Factors concerning his individual characteristics consumer. 2. […]

By Ιωάννης Τσουμπρής | Αθλητική εκπαίδευση
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